How I Help: Three Ways To Engage
The right fit depends on where you are and what you need.
Fractional CMO: Embedded Marketing Leadership
Ongoing, part-time marketing leadership embedded in your business. I function as your CMO, setting strategy, building and leading your team, and driving results. You get the expertise and continuity of a senior marketing leader without the full-time overhead — and a clear path toward your next hire.
Best for Growth-stage companies that need senior marketing leadership without a full-time commitment.
Interim CMO: Bridge Leadership
Short-term, full-focus marketing leadership during a critical transition. I step in, stabilize, and build momentum while you find your long-term fit. The goal is always to leave the function stronger than I found it — and to give you a clear picture of what your next permanent leader needs to be.
Best for Companies between CMOs, preparing for a fundraise, or navigating a pivotal growth moment.
Advisory and Project Engagements: Focused Impact
Not every company needs an embedded leader. Sometimes you need a thought partner, or a defined sprint of work on a specific problem. I offer two ways to engage at this level.
Marketing Advisory
Ongoing access to senior marketing expertise on your terms, typically 1 to 2 hours per week. Bring me your questions, decisions, challenges, or opportunities and we work through them together. A flexible, low-commitment way to get a thought partner in your corner without a full retainer.
Project Engagements
Focused project engagements based on where I have seen the most impact. Engagements can be tailored to fit your specific situation.
A cross-functional workshop bringing marketing and sales together to diagnose what is working and what is not across the pipeline. We examine several areas, including funnel conversion rates, lead quality, handoff processes, and channel ROI. The team leaves with a shared view of where the biggest opportunities are and a concrete plan to address them.
A focused engagement to build or sharpen your go-to-market strategy, whether you are launching a new product, entering a new segment, moving upmarket or down-market, or rethinking how you reach and convert your ideal customer. Covers ICP definition, channel strategy, messaging framework, and a prioritized action plan.
A hands-on workshop to embed AI into your marketing team day-to-day workflows and position your brand for the future of search. We identify the highest-impact opportunities to use AI both internally for efficiency and externally for AI search readiness, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so your brand shows up where buyers are now searching.
Marketing leadership through an acquisition, before, during, and after. Based on the situation, this could cover brand integration strategy, messaging alignment, customer and employee communications, and retention during transition. Whether you are acquiring or being acquired, I help make sure marketing and communications don't become a casualty of the process.
Best for Companies that need senior marketing expertise for a specific challenge or timeline.