Growth-focused marketing executive who has spent 20+ years inside the full funnel, the org chart, and the P&L.
I'm Kathryn Hilton, a growth-focused, full-stack marketing executive with 20+ years of experience spanning SaaS, services, technology, retail, and consumer brands, both on the client and agency side. I've spent the last decade focused on building revenue-generating marketing functions in high-growth, PE-backed B2B environments.
My work spans the full funnel, including demand generation, pipeline strategy, product marketing, brand positioning, communications and customer engagement. I've led and built marketing teams that scale with a consistent focus on connecting marketing execution to measurable business outcomes. I've also served in a general management capacity overseeing sales, customer success, and support, giving me a cross-functional perspective that goes well beyond marketing.
After years leading marketing at the VP and CMO level, I made the move to fractional work so that I could focus solely on what I love most: solving problems and helping businesses and teams grow effectively. Going fractional lets me do exactly that for more companies, at the moments that matter most. I'm based in Greenville, SC with my husband and two daughters, and available to partner with teams across the country.
What Sets Me Apart
Operational Depth, Not Just Big Ideas
Strategy without execution is just a deck. I bring both the vision that aligns with business goals and the operational rigor to build systems, processes, and accountability structures that make marketing a reliable growth engine, not a black box.
A Range of Go-to-Market Experience
I've marketed to enterprise buying groups with 12-month plus sales cycles and self-serve SMB customers buying online the same day. Having this experience across business models and go-to-market motions means I bring pattern recognition that a narrow specialist simply can't. I also understand the nuances of each and can help companies successfully move up or down market.
Cross-Functional by Nature
I see marketing as a dot connector within the business. It's not a plan without buy-in or handing off leads and hoping for the best. I know how to partner with sales, customer operations, product, and finance to ensure everyone is aligned and that marketing is focused on the most impactful projects.
A Builder of People, Not Just Pipelines
I've built marketing teams from the ground up and I take that responsibility seriously. My goal is to leave every team stronger, more capable, and better positioned for what's next than when I arrived. That goes for the individuals on the team as much as the team itself.
Sounds like a fit? Let's find out. Get in Touch ›
Where I've Worked and Who I've Marketed To
My experience is deepest with small to mid-sized US-based B2B SaaS and services companies that are in serious growth mode. That said, my frameworks travel. If you're a B2B SaaS or services company in growth mode, let's talk.
SLED and Public Sector
8+ years marketing to K-12, higher education, healthcare, federal and state/local government clients. I understand long enterprise sales cycles, cooperative-purchasing channels, compliance-driven buyers, and the nuances of selling into the public sector.
HR Tech
Deep experience marketing SaaS to HR leaders, benefits administrators, and people ops teams. I understand that this often means convincing a much broader audience that your solution isn't a nice to have, but a business priority.
PE-backed Growth Companies
I understand what's expected in these environments, including aggressive growth targets, compressed timelines, board-level reporting, and a relentless focus on measurable ROI. I know how to build and execute marketing that keeps pace with PE expectations.
Why AlignM2?
The name AlignM2 started with a simple belief: great GTM outcomes are a function of alignment, not just activity. When marketing, sales, and leadership are pointed at the same goals, results compound. When they're not, even the best strategy stalls.
Align reflects the work. M2 reflects the multiplier effect of doing that work right. And there's a personal layer too: my two daughters' names both start with M. They're not front and center in the brand, but they're very much the point of it.